Consumers love shopping with gift cards. Gift cards may have a set face value and need to be activated by card issuer usually issued by the retailer or bank. Cards may have a serial number, barcode, magnetic strip, smart chip which is read by an Point-of sale machine.
Gift cards can also be individually custom tailored to meet specific needs and designs. By adding a custom message or name on the front of the card, it can make for an individualized gift with different themes.
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